The Bigger the Information Haystack, the More You Need Help Finding the Needle
August 17, 2024
On this episode of the SBAM Weekly Podcast, Michael Rogers talks with Anne Bridgewater, the president of AIM Targeted Intelligence in Midland. She is a newly elected member of the Board of Directors for the Small Business Association of Michigan. “Information is available online, there’s a lot of it and I always feel like the bigger the haystack, the harder to find the needle, right?” she says. “But we have experienced researchers who have degrees, like in Masters of Library of Science and Information Science, and these folks are trained and experienced in knowing where to go, what’s reliable information sources, and then also how to search them.”
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