Looking at this week’s EPTW articles, although very different topics, one theme continues to surface – the importance of communication. Effective communication is the foundation of any successful relationship, whether it be in business, education, or personal life. One of the most popular frameworks for ensuring clarity and impact in messaging is the 7 C’s of Communication. These principles, when applied, help avoid misunderstandings and improve the overall quality of communication. Let’s break down each of the 7 C’s and understand how they can improve your communication skills.
- Clear: The first principle, clarity, is all about ensuring that your message is easy to understand. When you communicate, whether in writing or speaking, your primary goal is for the recipient to grasp your message without confusion. This means avoiding vague language, jargon, or technical terms that may not be familiar to everyone. Instead, opt for simple, straightforward language that leaves no room for ambiguity. A clear message makes it easier for the recipient to take action or respond appropriately.
- Concise: Being concise means getting straight to the point without unnecessary details or fillers. Concise communication ensures that your message is delivered quickly and efficiently. This doesn’t mean cutting out important information; it means avoiding fluff and keeping your message focused.
- Concrete: Concrete communication provides specific details that give the recipient a clear picture of what you’re talking about. It avoids vague statements and supports ideas with facts, figures, and real examples. Concreteness helps in building trust and credibility, especially in professional or business settings.
- Correct: Correctness refers to ensuring that your communication is free of errors, whether grammatical, factual, or otherwise. Mistakes in your communication can cause confusion or make you appear less credible. Always take time to proofread and double-check your facts.
- Coherent: Coherency ensures that your message is logical and flows well. A coherent message is easy to follow and connects ideas in a structured way. Coherency helps the audience understand the relationships between different parts of your message and ensures they don’t get lost or confused.
- Complete: Completeness ensures that your message contains all the necessary information for the recipient to understand and, if needed, act upon it. Leaving out key details can lead to confusion or errors. A complete message answers the who, what, where, when, why, and how, ensuring that the recipient has everything they need.
- Courtesy: Courtesy is about being polite and respectful in your communication. Regardless of the message’s content, it’s essential to maintain a tone that is considerate of the recipient’s feelings and viewpoint. Courteous communication builds goodwill and fosters positive relationships.
Mastering the 7 C’s of communication can significantly enhance the way you interact with others, both personally and professionally. By incorporating these guidelines into your daily communication, you can foster better relationships, avoid misunderstandings, and become a more impactful communicator.
I recently shared a great graphic that outlines the 7 C’s on LinkedIn. View it here.
By Mary E. Corrado, courtesy of SBAM-approved partner, ASE.
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