Insights into using direct mail alongside digital campaigns
How can direct mail compliment digital marketing campaigns?
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July 8, 2019
June 24, 2019
Ask the experts: Martech
In this episode, business owners ask questions of Marketing Technology experts about how MarTech can help their business.
June 24, 2019
Modern marketing insights for small businesses
Thanks to online research, customers today are different than they used to be.
June 24, 2019
Marketing technology for small business
Marketing Technology, or MarTech for short, is defined as the tools and technologies marketers use to make their jobs—and lives— simpler.
June 17, 2019
Marketing technology
Learn how today’s marketing technology can build your sales and improve your customer’s experience.
June 12, 2019
Don’t let your marketing look like an afterthought
By Jason Batts Small business owners need a wide variety of disciplines and skills. Responsibilities like ac-counting can be learned, but having a creative design knack for your marketing efforts […]
March 8, 2019
Lessons from a marketing reboot
Getting marketing information to your customers, how they want it and when they want it.
December 10, 2018
Advice on how you can get local news media to pay attention to your business
Tips and advice to help you tell your story.
September 10, 2018
Brand identity as a key to small business success
Small business owner Dustin Neumeyer, co-founder of Aberro Creative in Midland, a Smartzone honoree at the 2018 Michigan Celebrates Small Business event, talks with host Michael Rogers.
April 24, 2018
How to tell your small business story
Tips and advice from a Detroit small-business owner.
April 21, 2018
Marketing for small business
If you own or operate a small business, you need cost-effective ways to bring customers to you.
April 14, 2018
Cutting-edge tips for marketing in the Internet age
Are your marketing tactics in line with the digital age?
April 10, 2018
Social media listening and your brand
From Hemingway to every other self help book ever written, there's a recurring theme of the value of listening.
March 26, 2018
Three reasons why you need a customer strategy ASAP
It’s 2018 and customer experience is king.
February 16, 2018
Emojis in work communications – a risk to your reputation?
While the use of emoticons and emojis are more commonly utilized in texting and personal conversations, they are now making their way regularly into the workplace.
February 12, 2018
The integrated approach
An integrated communications approach takes all disciplines—creative, digital, public relations, advertising and marketing—and meshes them all together to deliver a desired result that is driven by the data.
January 29, 2018
What the latest Facebook algorithm change means (and what to do)
A disconnect between Facebook’s purported goals of bringing people together and users’ experience prompted Zuckerberg and Facebook to change.
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