News & Resources

TikTok, Reels, and YouTube Shorts

Courtesy of 8THIRTYFOUR Integrated Communications If you don’t remember Vine, you might be under the impression that TikTok was the first short-form video platform to hit the scene. For this […]

Three people sitting on a couch pointing at laptop screen aerial view

June 24, 2022

Increased Profits with Customer Retention

Courtesy of 3SIXTY Interactive Peter Drucker famously said, “the true purpose of a business is to create and keep a customer.” Most businesses are intent on the previous and oblivious […]

May 24, 2022

The Five Hottest Marketing Trends of 2022

Originally featured in SBAM’s FOCUS Magazine No putting the viral genie back in the bottle. Consumers have been through a lot the past couple of years, and marketers need to accept […]

May 12, 2022

Something Old Or Something New? Why TV Plus Streaming Is The Marriage For You

Sponsored Content New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach. Advertisers today face many difficult choices. In-house or agency? Manual or automated? […]

February 4, 2022

2022 Social Media Marketing Trends

Courtesy of 8THIRTYFOUR Integrated Communications HubSpot’s 2022 Social Media Trends report makes it clear we are in the age of the consumer and they want personalized content, faster services, better experiences […]

January 29, 2022

Digital Marketing Trends For 2022

Courtesy of 3SIXTY Interactive What are the digital marketing trends for 2022? That is a question that gets asked every year at this time. With digital marketing, two areas change […]

January 8, 2022

Your 2022 Marketing Analytics Guide

Courtesy of 8THIRTYFOUR Integrated Marketing & Communications We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to […]

January 7, 2022

4 business and technology trends to watch in 2022

By Larry Faragalli, courtesy of Brightly As we continue adapting to the continuous shifts in the world, it’s become an even greater challenge to predict where business and technology trends […]

October 6, 2021

Making Metrics Matter

By Dale Keipert, originally featured in SBAM’s FOCUS magazine In today’s digital environment, being able to effectively measure how your marketing activity is performing, and then make business decisions from […]

June 15, 2021

OPINION: Digital Tools Offer Hope for Detroit’s Hurting Businesses

By Sheryl Sandberg and Brian Calley, originally published in The Detroit News on March 15, 2021 he pandemic has been devastating for small businesses across southeast Michigan. More than 800 entrepreneurs closed […]

April 16, 2021

Spring cleaning: Clearing the path to faster digital transformation

By Larry Faragalli, courtesy of Brightly Your home isn’t the only thing that requires a deep-cleaning at regular intervals, the technical side of your organization demands just as much attention […]

February 26, 2021

Want a quicker ROI on your DX initiatives? Spend money on employee training

By Marion Siebert, courtesy of Brightly There are many items to check off the list when it comes to ensuring a smooth digital transformation (DX) for your business. However, employee […]

January 11, 2021

How to design a digital strategy that evolves with your business

By Marion Siebert, courtesy of Brightly Why do businesses fail to thrive even with a digital transformation (DX) strategy in place? Because flawless execution is useless without meticulous planning. Having […]

December 8, 2020

Why Your Site Seriously Needs a Blog

Courtesy of 8THIRTYFOUR, and Integrated Communications Firm If you’re running a business, at some point you’ve debated the need to start a blog. Will anyone read it? Will your (potential) […]

November 24, 2020

Marketing Planning for 2021

Get a head start on growth for 2021, by mapping out your marketing goals and creating a plan to make them happen! In this hour-long seminar with Marketing Expert Lynne […]

September 10, 2020

Reach Your 2021 Business Goals with Digital Marketing

Chip LaFleur wants to help your business become more profitable, visible, and scalable. Join Chip, president of LaFleur Marketing, for a webinar on how to implement digital marketing strategies and […]

October 15, 2019

A Surprisingly Simple Approach to Increasing Positive Reviews on Google and Other Sites

Learn about the three most common mistakes small business owners make when it comes to their online ratings.

October 7, 2019

Five Helpful Internet Tools & Tricks

Digital Marketing combines analytics, creative, and messaging into an art. We all know that when artists collaborate, awesome things happen.