Put your best foot forward when marketing your firm

On today’s SBAM Weekly Podcast, Michael Rogers talks with Lisa Smith, Visionary and Chief Strategist for Inverve Marketing & Web, recently named to the list of Michigan 50 Companies to Watch. “Think with empathy about how your customers are seeing and viewing you,” she says. “Get your website right. You know, we would spend tens of thousands of dollars on office space. But today, for most people the first touch of your brand is going to be your website.”