On this week’s SBAM Weekly Podcast, Michael Rogers talks with Christy Howden, the CEO and co-founder of very successful and growing Wolverine Pickleball in Ann Arbor. She and her company and her co-founder Leslie White were recently profiled in the SBAM Focus Magazine. “We started before everyone knew what pickleball was,” Howden says. “So, we really had to make a market. Starting small, it doesn’t have to be perfect to start. I think one of the biggest keys for any small business is that you don’t need to start at the top. It’s better to do low stakes and figure out how you can work with resources that are easily available. Just experiment.”
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