Neon to LED to Digital: Business Signage and Lighting Evolves and Improves
August 22, 2024
On this episode of the SBAM Weekly Podcast, Michael Rogers talks with Paul Deters, president of Metro Signs & Lighting. They are Premium Members of the Small Business Association of Michigan, and have been selected to the list of Michigan 50 Companies to Watch for 2024. “We hear all the time that the world is going digital, and that has certainly been evident in our industry,” Deters says. “When we first started it’s hard to believe that neon was the preferred lighting method. And then we saw a little bit of a migration towards more efficiency and then huge gains of efficiency as we’ve migrated to LED. And what’s going on now is that digital signage is exploding. The reason is digital signage enables companies to keep their messaging current and fresh. So it’s our job to find ways to help our customers stand out from all that noise.”
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