Tips to launch a new consumer product from a serial inventor and innovator.
Michael Rogers interviews SBAM Leadership Council member Karen Smoots, a serial inventor, innovator, owner of KMS Designs in Portage, to get her tips on overcoming the challenges of taking a new product to market.
The Small Business Association of Michigan’s Entrepreneurial Insights every week presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.
Also available is SBAM Shorts, a weekly show that presents quick suggestions on saving money, getting more customers and operating more efficiently. Each program is brief – running 60 seconds or less. It can also be found on iTunes.