How to use search engines and social media to help customers find you

Do you own your brand presence online, whether it’s Google or social media? “At the bare minimum, your website is kind of your real estate — that’s your stake in the ground,” says Jason Dodge, founder and chief strategist for BlackTruck Media + Marketing in Grand Rapids. “If I meet you in person, and I hand you a business card, or we meet and you’re going to circle back and look at what was that guy’s name, I’m going to go and look his company up. And if I don’t own my brand, that’s a problem.” Hear Dodge’s state-of-the-art advice for making sure your small business can be found online when he talks with Michael Rogers on SBAM’s Weekly Podcast.

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes. (https://itunes.apple.com/us/podcast/small-business-association/id1046974889?mt=2)