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Karen Scarpino, featured on the Small Business Weekly podcast

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How to Make Quality Promotional Products a Key Part of Your Business Marketing Plan

January 17, 2025

On today’s SBAM Weekly Podcast, Michael Rogers talks with Elite SBAM member Karen Scarpino, owner and CEO of Green Giftz by Promotional Impact. The promotional products industry has evolved significantly over the past 30 years, according to Scarpino. “The industry was often referred to as trinkets and trash, and we just didn’t want to be connected with that – we wanted to really help our clients stand out,” she says.

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.

 

Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.

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