Great tips for effective market research. Today on Business Next.

Tune in today at 10am (repeats at 3pm and 8pm) on the Michigan Business Network.

Michael Rogers talks with Anne Wenzel, author of The Entrepreneur’s Guide to Market Research.

Also today, lessons of entrepreneurial success from Jeff McWherter, owner of Gravity Works Design and a member of the class of 2013 Michigan 50 Companies to Watch; an interview with Noam Kimelman, founder and CEO of Fresh Corner Cafe, first place winner of a Social Entrepreneurship Showcase Emerging Organization Award and an interview with Marie Seipenko, President and CEO of Preferred Solutions, Inc. and a member of the class of 2013 Michigan 50 Companies to Watch.