A dynamic 3-part workshop designed to elevate your business's brand presence. Dive into branding, learn how it differs from marketing & advertising, and uncover what makes you not just distinguishable, but remarkable! Engage in interactive sessions to refine your strategy and have confidence in communicating who you are and what you sell. This course will […]
This course will increase productivity, improve relationships, enhance satisfaction and build stronger work teams. Participants will learn about tools needed to better manage employees’ strengths, improve their weaknesses, and make optimal use of talents and interests. This course will be held virtually on November 6, 2024, from 10:00am to 3:30pm. Capacity is limited to 22 […]
How can a small business succeed if it doesn’t optimize how it selects, onboards, trains and develops, compensates, and manage performance of its people? In this two-session course, we’ll review what every small business owner should think about in these key areas and how to apply them to its current and future workforce to succeed […]
How can a small business succeed if it doesn’t optimize how it selects, onboards, trains and develops, compensates, and manage performance of its people? In this two-session course, we’ll review what every small business owner should think about in these key areas and how to apply them to its current and future workforce to succeed in its business.
Navigate the challenging sales terrain. This program identifies the threats to your margin and maps new routes to revenue.
This course opens with an evening reception at the Detroit Federal Reserve. It will educate executives on aspects of economics so they can understand how to navigate business market forces. It will provide post-election economic trend analysis from the Federal Reserve’s beige book to guide businesses as they navigate the macroeconomic landscape.
A dynamic 3-part workshop designed to elevate your business's brand presence. Dive into branding, learn how it differs from marketing & advertising, and uncover what makes you not just distinguishable, but remarkable! Engage in interactive sessions to refine your strategy and have confidence in communicating who you are and what you sell. This course will […]
Unleash the leader within you! Walsh Leadership Academy is offered monthly for businesses looking to build skills on their team in leadership, so they can build an empowered team as they grow. In this session you will learn key problem-solving strategies for your business.
Let Her Speak will help female-identifying business leaders wanting to learn how to speak in their authentic voice and have fun doing it! This nine-session series will be held in-person at Traverse Connect (202 East Grandview Parkway, Traverse City, MI 49684), from 3:00pm to 5:00pm. The course minimum is 8 people, and the capacity is […]
This course will focus on the five things companies need to do now to pivot their internal and external communications, and what companies should stop doing. We will look at what is trending in communication vehicles, some simple ways to conduct research, the pros and cons of doing it yourself or hiring pros and how […]
A dynamic 3-part workshop designed to elevate your business's brand presence. Dive into branding, learn how it differs from marketing & advertising, and uncover what makes you not just distinguishable, but remarkable! Engage in interactive sessions to refine your strategy and have confidence in communicating who you are and what you sell. This course will […]
Participants will receive instruction on standard and optional policies to include in an employee handbook. The course will discuss layout tips that will help keep update work to a minimum. This course will be held virtually on November 19, 2024, from 1:00pm to 4:30pm. Capacity is limited to 18 people. Exclusively for Small Business Support […]
AI is promising to transform how business is done, making processes more efficient, leveraging existing workers, and even enhancing customer-relationship-management and marketing effectiveness. This course will explore pros and cons of AI and help businesses navigate this inevitable change.