Elite SBAM Member Celebrates 35 Years of Marketing and Branding Success
April 12, 2024
On this episode of the SBAM Weekly Podcast, Michael Rogers talks with Elite SBAM member Heather Isch, CEO and President of LKF Marketing in Kalamazoo. One of the things this 35-year-old company does for its customers is help them make sense of a confusing world of social media marketing. “We’ve been working with our clients in the social media realm for quite some time and I think what we do at the beginning is sit down with them and figure out what their goals and objectives are, who they’re trying to reach, and then we make a determination of what platforms we’re going to use and what the messaging should be on those platforms,” she says.
The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.
Visit SBAM’s Media Hub for past episodes of the Small Business Weekly Podcast.