Communications and its role in building a reputation “trust bank” for your small business

Michael Rogers talks with Ginny Seyferth, founder and president of nationally-known public relations and communications firm SeyferthPR in Grand Rapids.

Communications to customers and employees is a sometimes neglected part of small business management. “I think often we get so busy producing what it is we do that we forget about building a reputation and consistently depositing in what I would call a ‘trust bank’ of who we are and what our reputation is,” says Ginny Seyferth, founder and president of nationally-known public relations and communications firm SeyferthPR in Grand Rapids.

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