This year, Small Business Saturday falls on November 30, 2024. It’s a day dedicated to supporting the small businesses that are integral to our communities and economy.
Impact on Michigan’s Economy
Small Business Saturday plays a crucial role in Michigan’s economy. According to the U.S. Small Business Administration, small businesses comprise over 98% of Michigan businesses and employ half of Michigan workers. For every $100 spent at a local business, roughly $68 stays in the local economy, supporting business and job growth. If Michigan consumers redirected just 10% of their estimated $30.3 billion in out-of-state commerce and remote sales, it could increase Michigan employment and boost incomes.
Resources for Small Businesses
American Express offers a variety of resources to help small businesses thrive on Small Business Saturday and beyond. You can find marketing materials, business insights, and more on the Shop Small Resource Hub. These resources are invaluable for making the most of Small Business Saturday.
Support from SBAM
Last year, SBAM published an article that highlights the importance of Small Business Saturday and provides more information on it’s economic impact. Check out our article HERE.
Let’s come together to celebrate our local businesses!