News & Resources

Hot tips for crafting your company’s social media strategy

As social media evolves, we continue to bring you new updates from experts in the field.

April 14, 2016

How to use low cost video to promote your small business

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Brian Town, CEO/Owner of Michigan Creative in Lansing.

April 6, 2016

What are conversions & why should you track them?

Conversions are an extremely important metric in your marketing funnel. But don’t think a conversion necessarily means a sale. Conversions typically occur prior to sale, and it’s an indicator that someone moved further down the sales funnel.

April 1, 2016

Shorter is better when it comes to crafting a Facebook post

Today on the SBAM Shorts audio report Small Business Association of Michigan Vice President Communications Michael Rogers talks with social media expert Kate Snyder, owner of Piper and Gold Public Relations, about optimizing your customer …

March 28, 2016

Four key digital marketing trends

Four key digital marketing trends from mobile technology expert Linda Daichendt.

March 25, 2016

Tips and advice to better manage your small business sales process

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales trainer and coach, Greg Coyne, of Gerry Weinberg and Associates Sandler Training.

March 25, 2016

Simple tips to help improve your small business website presence

Tech expert Tony Merlo shares the best way to improve your website presence to help grow your small business.

March 17, 2016

How to use Facebook reactions and optimize Facebook ads

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Piper + Gold Public Relations, to learn more about […]

March 9, 2016

Five key social media trends for 2016

Five key social media trends for 2016 that include the growth of emoji analytics, identifying relevant metrics, the importance of focusing on engagement, evolving customer service and the growth of social mobile.

March 3, 2016

A great attitude and behavior will improve your sales process

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales trainer and coach, Greg Coyne. of Gerry Weinberg and Associates Sandler Training.

February 26, 2016

Bonding and rapport are key to small business sales success

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales trainer and coach Greg Coyne of Gerry Weinberg and Associate Sandler Training about bonding and rapport in the sales process, …

February 20, 2016

Five big social media developments you need to know about

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Piper & Gold Public Relations.

February 18, 2016

The key things you need to know to be successful in social media

Get insights into how any small business can harness the power of social media to help drive business success.

February 15, 2016

How to put strong accountability in your sales process

Learn how to make your sales team accountable to your company sales goals.

February 10, 2016

Avoid these elevator pitch mistakes!

Business success advice from small business advocate Chris Holman.

February 4, 2016

Crafting a strategy to build your business on social

Gauging social media return on investment is always tricky for small businesses, but it’s virtually impossible if you don’t know how or why you’re engaging online.

January 26, 2016

How to market your products on Pinterest

Here are a few tips how to use Pinterest for your digital marketing plan.

January 25, 2016

How to negotiate with a savvy buyer

Greg Coyne, of Gerry Weinberg and Associates Sandler Training, discusses how to negotiate with a savvy buyer.