For businesses looking to diversify their revenue stream or grow their sales, government contracting is a strong path. In 2018, the government posted an average of 2,544 solicitation-related notices per day. Additionally, the Government Accountability Office …
Working remotely for the first time can be a scary prospect. And yet, the world has changed. So, how can you continue to help your customers stay connected to your team?
If you have not addressed COVID-19 with your staff, customers/clients, community or partners, you’re already playing catch-up.
The release of the President’s fiscal 2021 budget request gives insight as to how government spending might look between different agencies from October 2020 – September 2021. From budget cuts to $1.1 billion for cybersecurity …
Many small businesses are vulnerable to this sort of misstep when they lack an established plan for telling their brand story in the marketplace. When a brand’s messaging is developed one day to the next, it …
If your company wants to get serious about increasing government sales and winning bids with the federal government, you’ll want to be familiar with the debriefing process. Debriefing is one of the most important ways …
What’s the biggest marketing challenge facing small business owners?
What is intellectual property, and how does it affect small business owners?
As October comes to an end, so does National Women’s Small Business Month. However, this doesn’t mean that we should stop supporting women-owned small businesses (WOSBs) once the first of the month hits.
Michael Rogers talks with Ginny Seyferth, founder and president of nationally-known public relations and communications firm SeyferthPR in Grand Rapids. Communications to customers and employees is a sometimes neglected part […]
Learn about the three most common mistakes small business owners make when it comes to their online ratings.
If you’re anything like me, you’re a proud Michigander who runs a successful small business, and there are two things you always wish you had more of: freedom and time.
Digital Marketing combines analytics, creative, and messaging into an art. We all know that when artists collaborate, awesome things happen.
Online word of mouth is powerful, and I don’t think anyone would dispute that fact but just to back it up here are some recent statistics.
Reluctant to move your social media strategy ahead or even begin? You are not alone.
How can direct mail compliment digital marketing campaigns?
In this episode, business owners ask questions of Marketing Technology experts about how MarTech can help their business.
Thanks to online research, customers today are different than they used to be.
