Don’t fixate on your competitors
Worry more about your customers than your competition.
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January 15, 2016
Great tips for building communication and trust in your small business
Business coach and consultant Tom Borg talks about how to build profitable communication and trust in your small business.
January 13, 2016
Five biggest social media developments in 2015
Social media expert Kate Snyder shares her top five social media developments from 2015.
January 6, 2016
Three digital marketing trends for 2016
It’s hard to believe that 2015 is already over. Kind of seems like a repeating statement every year. But, as we all know, time slows down for no one. If anything, it feels like it speeds …
December 18, 2015
Self-management techniques to boost your odds of successful sales
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales trainer Greg Coyne about self-management to improve your sales success.
December 4, 2015
Supercharge your social media presence
A social media expert shares her suggestions for supercharging your social media presence, using Snapchat and harnessing the visual value of YouTube.
November 12, 2015
Improve your sales process by taking prudent risks
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Joe Marr, owner of Sandler Training in Ann Arbor, about improving your sales process by taking prudent risks
November 5, 2015
Creative Companies Needed
The 'Mad Men’ pitch model is coming to Detroit! Pure Michigan Business Connect is partnering with Crain’s Detroit Business, The Michigan Film & Digital Media Office and The Detroit Creative Corridor to provide an opportunity …
October 24, 2015
Be a leader in your niche
Business author and content marketing expert, Joe Pulizzi, explains how small business owners can position themselves as an informational leader in their niche, and develop content that is as beloved as that coming from any …
October 19, 2015
2015 SBAM Matchmaking Summit – Advice for small business success
Michael Rogers, vice president communications for the Small Business Association of Michigan, presents excerpts of speakers from the 2015 SBAM Matchmaking Summit in Livonia. The event brought together small business suppliers with big business purchasers …
October 14, 2015
Expectations and the sales process in your small business
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Joe Marr, owner of Sandler Training in Ann Arbor, about setting expectations and managing the sales process in your small business. …
October 12, 2015
Out of office
By Eric Hammis, 3Sixty InteractiveThink about when you leave your office for vacation or a business trip. You get through your final day and then whip up a quick auto respond email that sends out to people …
October 9, 2015
Attract customers and boost sales
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Seen Sharp, author of Shake Up Your Thinking, Shape Up Your Business: 68 SharpInsights to Attract Customers and Boost Sales. The book …
October 5, 2015
Keeping secrets can cost sales
By Michael ByersInevitably, in advising companies, the subject of how much information should be shared on the internet comes up. Invariability, I advise on the side of exposure and getting it out there.Why?Because in this world …
October 5, 2015
Facebook features, Periscope and Twitter tips to promote your business
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Piper and Gold Public Relations, in Lansing, about little-known features in Facebook that you …
September 25, 2015
Tips for creating mobile ads
By Eric Hammis, 3Sixty InteractiveTypically when people get blasted with ads while surfing the web, they might look the other way or even get annoyed. We’ve all come across that website where you click on a link …
September 21, 2015
The “Daddy Track” carries as much baggage as the “Mommy Track”
By Joe DeSantis , courtesy of SBAM Approved Partner ASEMaybe you saw the recent ad, which must have cost a small fortune to run: Two full facing pages in The Wall Street Journal; the first …
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