News & Resources

Increased Profits with Customer Retention

Courtesy of 3SIXTY Interactive Peter Drucker famously said, “the true purpose of a business is to create and keep a customer.” Most businesses are intent on the previous and oblivious […]

April 5, 2022

3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022

Courtesy of The Chief Outsider Pandemic Fallout Created Both Opportunities, Challenges for CMOs HOUSTON, TX – March 2, 2022 – Chief Outsiders, the nation’s largest and fastest growing firm offering fractional Chief Marketing Officer services […]

google search engine on laptop at kitchen table

April 4, 2022

Google Top 3

Courtesy of 8THIRTYFOUR Integrated Communications We are overachievers, which is why we didn’t narrow this down to three. We see soooo many businesses ignore their Google Business Profile. Google is the […]

February 4, 2022

2022 Social Media Marketing Trends

Courtesy of 8THIRTYFOUR Integrated Communications HubSpot’s 2022 Social Media Trends report makes it clear we are in the age of the consumer and they want personalized content, faster services, better experiences […]

January 29, 2022

Digital Marketing Trends For 2022

Courtesy of 3SIXTY Interactive What are the digital marketing trends for 2022? That is a question that gets asked every year at this time. With digital marketing, two areas change […]

January 8, 2022

Your 2022 Marketing Analytics Guide

Courtesy of 8THIRTYFOUR Integrated Marketing & Communications We live in the age of data, and it’s incredibly overwhelming, especially as a business when you’re sifting through all of it to […]

September 22, 2021

Prioritizing the customer experience is key to accelerating business growth

By Larry Faragalli, courtesy of Brightly As business leaders evolve their digital strategies to align with a post-pandemic world, the customer experience (CX) must become an urgent priority. When McKinsey […]

April 16, 2021

Spring cleaning: Clearing the path to faster digital transformation

By Larry Faragalli, courtesy of Brightly Your home isn’t the only thing that requires a deep-cleaning at regular intervals, the technical side of your organization demands just as much attention […]

February 26, 2021

Want a quicker ROI on your DX initiatives? Spend money on employee training

By Marion Siebert, courtesy of Brightly There are many items to check off the list when it comes to ensuring a smooth digital transformation (DX) for your business. However, employee […]

February 2, 2021

Run, Don’t Walk: Five Marketing Agency Red Flags

By Chip LaFleur, originally featured in SBAM’s FOCUS Magazine In Michigan, most of us associate red flags with high waves, dangerous currents and a cautious approach. For many small businesses, […]

January 13, 2021

Adopt these customer experience trends in 2021

By Larry Faragalli, courtesy of Brightly If 2020 was the year that forced every business to drastically improve its digital presence, 2021 will shift the focus back to the customer […]

January 11, 2021

How to design a digital strategy that evolves with your business

By Marion Siebert, courtesy of Brightly Why do businesses fail to thrive even with a digital transformation (DX) strategy in place? Because flawless execution is useless without meticulous planning. Having […]

September 23, 2020

Prioritize Customer Service Now More Than Ever

Courtesy of Yeo & Yeo You’d be hard-pressed to find a business that doesn’t value its customers, but tough times put many things into perspective. As companies have adjusted to […]

September 18, 2020

Communication Etiquette

By Linda Olejniczak, courtesy of SBAM Approved Partner ASE Four generations at work, numerous mediums to use, and new technology to master – does your organization have a need for […]

August 18, 2020

How (and why) Zoom Fatigue is Messing with Your Mind – and How to Fix It.

By Lisa Smith, owner of InVerve Marketing Video calls are life now. Since the country went fully into lockdown mode, almost every aspect of life has moved online. From work […]

August 10, 2020

The Secret to Winning COVID-era Corporate Communications

By Lynne Golodner The art of clear and compelling corporate communications may be the best-kept secret in the marketing toolbox – because it’s the first step in building mutually beneficial […]

July 30, 2020

Change Your Marketing to Match Market Changes

Courtesy of 3Sixty Interactive It’s no secret that consumer behaviors have changed dramatically over the past 3 months. But, as a marketer or business owner you need to figure out […]

July 27, 2020

B2B Lead Generation: Changes That Impact Everyone

Courtesy of 3Sixty Interactive B2B lead generation is the life-blood of any b2b company. But a lot has changed over the last couple of years. Actually, a lot has changed […]