Building and tracking your communications success

On this week’s SBAM Weekly Podcast, Michael Rogers talks with Heather Isch, president, owner and CEO of full-service marketing communications firm LKF Marketing. “We think it’s really important to understand what the goals and objectives are of our clients, what a homerun is going to look like,” Isch says. “And then you build out those benchmarks and tactics to help them get where they want to go.”

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.