Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales trainer and coach Greg Coyne of Gerry Weinberg and Associate Sandler Training about bonding and rapport in the sales process, and the importance of adapting to the needs and personalities of your customers.
The Small Business Association of Michigan’s Entrepreneurial Insights every week presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.
Also available is SBAM Shorts, a weekly show that presents quick suggestions on saving money, getting more customers and operating more efficiently. Each program is brief – running 60 seconds or less. It can also be found on iTunes.
SBAM has three other audio programs that can help you be a successful small business owner. Business Next, This Week in Small Business (with small business advocate Chris Holman) and This Week in Small Business Technology (with Linda Daichendt, executive director of the Mobile Technology Association of Michigan) are produced in cooperation with the Michigan Business Network and can be found at michiganbusinessnetwork.com.