Michael Rogers, communications officer for the Small Business Association of Michigan, talks about relationship marketing and how can it help you grow your customer base when he chats with Jeff Esptein, founder and CEO of Ambassador Software of Royal Oak. His firm was recently honored as a Michigan 50 Companies to Watch.
The Small Business Association of Michigan’s Entrepreneurial Insights every week presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.
Also available is SBAM Shorts, a weekly show that presents quick suggestions on saving money, getting more customers and operating more efficiently. Each program is brief – running 60 seconds or less. It can also be found on iTunes.
SBAM has three other audio programs that can help you be a successful small business owner. Business Next, This Month in Small Business (with small business advocate Chris Holman) and This Month in Small Business Technology (with Linda Daichendt, executive director of the Mobile Technology Association of Michigan) are produced in cooperation with the Michigan Business Network and can be found at michiganbusinessnetwork.com.