The best way to be a self-promoter without also being a jerk

Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews business author, Bruce Kasanoff, about his book, “How to Self-Promote without Being a Jerk”. Bruce says proper self-promotion includes being generous, developing expertise, being trustworthy, displaying clarity, being open-minded, having adaptability, being persistent and being “present in the moment.” 

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