Improve your sales process by taking prudent risks

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Joe Marr, owner of Sandler Training in Ann Arbor, about improving your sales process by taking prudent risks. Joe makes three key points about being successful in sales: having the social courage to risk rejection, accepting that the worst case scenario in a sales situation is probably not all that bad, and understanding your own strengths and weaknesses.

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Small Business Association of Michigan’s Entrepreneurial Insights is a new program, hosted by Vice President Communications Michael Rogers, that every week presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes.

 Also available is SBAM Shorts, a weekly show that presents quick suggestions on saving money, getting more customers and operating more efficiently. Each program is brief – running 60 seconds or less. It can also be found on iTunes.

 SBAM produces three other audio programs that can help you be a successful small business owner. Business Next, This Week in Small Business (with small business advocate Chris Holman) and This Week in Small Business Technology (with Linda Daichendt, executive director of the Mobile Technology Association of Michigan) are produced in cooperation with the Michigan Business Network and can be found at michiganbusinessnetwork.com.