Put public relations to work at your business! Today on Business Next.

Advice on how small business owners can harness the power of public relations to boost the visibility of their enterprise. Michael Rogers interviews Nick Winkler, author of “Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis.”

Listen Wednesday at 10-11 a.m. ET (replay at 3 p.m., 8 p.m. and 1 a.m.) at MichiganBusinessNetwork.com. Downloadable podcast versions of previous shows available here.