Business Resource: Marketing, Prototyping and Simulation Core (The “EPIC” Lab)
Course Code: SBSHWC_24035
Businesses looking to incorporate deep tech, such as virtual and augmented reality (VR/AR) and artificial intelligence (AI), into their marketing materials and sales campaigns will have access to cutting edge software development and 3D printing/prototyping resources at Walsh’s EPIC Lab, in partnership with csiSIM (www.csisim.com).
This business resource is project based, available by appointment starting August 15, 2024, by submitting a 1-page request defining the scope of services desired.
Businesses using this resource will obtain tech-enabled marketing, sales and prototyping services and products, created on a contract basis after an initial product-scoping meeting. They may request up to 8 hours of project-based development services and software access valued at up to $2,500, in areas that include:
• Deployment of VR and AR to enhance existing marketing materials
• Addition of AI to websites or creation of AI-enabled customer service avatars on business cards and fliers, as well as a means to improve processes around customer service
• Assessment of effectiveness of marketing campaigns, including social media, using neuromarketing tools to assess customer impact.
• 3D printing and prototyping of products or marketing materials
This resource is available at Walsh College’s EPIC Lab; more information can be obtained by emailing the Center for Innovation and Entrepreneurship at cie@walshcollege.edu.
This resource would be beneficial to CMOs, engineers, marketing and sales managers and designers.