Businesses will learn to navigate and deploy cutting edge digital marketing tools, including deep tech virtual and augmented reality coupled with artificial intelligence. Businesses will learn and deploy these tools, to obtain competitive advantage. They will also get access to digital marketing interns to help them expand their marketing team.
This course will be held in-person at Walsh College (Barry Center, 3838 Livernois Rd, Troy, MI 48083) on January 17, from 9:00am to 4:00pm. The course minimum is 10 people, and the capacity is limited to 75 people.
Digital marketing coupled to analytics, as well as social media, were the cutting edge; but now there are new technologies that businesses must learn to navigate and deploy for competitive advantage and growth, such as use of virtual and augmented reality and artificial intelligence. Businesses that attend this workshop will learn and build competency in all these tools.
The effectiveness of new marketing strategies can now be assessed with focus groups and neuromarketing that measures emotional reactions to different marketing content and strategies. In this course, businesses will learn and have the chance to deploy these cutting-edge neuromarketing tools. Participating companies will also be matched with marketing interns that can help their businesses with marketing strategy implementation.
This course would be beneficial to CEOs, CMOs, and marketing and sales managers.
Point Value: 5