On today’s SBAM Weekly Podcast, Michael Rogers talks with Jason Piasecki, CEO of Revel, a business marketing agency located in Muskegon. They are VIP members of the Small Business Association of Michigan. He says use of AI is an important B2B marketing trend. “There’s lots of ways that businesses are using that, really looking to enhance their customer segmentation,” he says. “How they dial into their customers and reach them with the right message, improving lead scoring if you’re using it for sales, and it’s a great tool for that, and also to automate repetitive tasks.”
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