How to turn contacts into paying customers. Today on Business Next

Christine Clifford talks about the small business lessons in her book “Let’s Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause.” 

Listen Wednesday at 10-11 a.m. ET (replay at 4 p.m., 10 p.m. and 4 a.m.) at www.michiganbusinessnetwork.com. Downloadable podcast version available a few days later at http://www.michiganbusinessnetwork.com/radio/Business_Next.