Michael Rogers talks with SBAM board member Park Kersman, President and CEO of Lorin Industries in Muskegon, to find out what his 75-year-old company learned from a recent major marketing reboot.
The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes. (https://itunes.apple.com/us/podcast/small-business-association/id1046974889?mt=2)
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