Learn How To Understand the Bewildering Array of Modern Marketing Options

What’s the biggest marketing challenge facing small business owners? The plethora of marketing options, according to Lisa Smith, owner of InVerve Marketing. “That marketing question ‘what marketing technology should we be using?’ has everything to do with how you’re built as a company and how you want to use it to grow your company.” Learn more about how to navigate marketing options when Lisa Smith is interviewed by Michael Rogers for SBAM’s Small Business Weekly Podcast.

The Small Business Association of Michigan’s weekly podcast presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. Get a new episode every week by subscribing via iTunes. (https://itunes.apple.com/us/podcast/small-business-association/id1046974889?mt=2)